Alex Johnson

Digital Marketing Expert

Performance-driven digital marketer with 8+ years of experience in developing and executing successful online marketing strategies that drive engagement, conversions, and revenue growth.

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Professional Experience
Senior Digital Marketing Manager
TechGrowth Inc.
2019 - Present
  • Developed and executed comprehensive digital marketing strategies that increased company revenue by 45% over 3 years
  • Managed a $500K monthly digital ad budget across Google, Facebook, and LinkedIn, achieving a 6:1 ROI
  • Led SEO initiatives that improved organic traffic by 210% and keyword rankings for 250+ target terms
  • Built and mentored a high-performing team of 8 digital marketing specialists
Digital Marketing Specialist
MarketMasters Agency
2016 - 2019
  • Managed PPC campaigns for 15+ clients with average CTR improvements of 35%
  • Created content marketing strategies that increased social media engagement by 180%
  • Implemented marketing automation workflows that improved lead conversion by 22%
  • Conducted monthly performance reviews and presented actionable insights to clients
Marketing Coordinator
StartUp Ventures
2014 - 2016
  • Assisted in developing and implementing digital marketing campaigns across multiple channels
  • Managed company social media accounts, growing followers by 300% in 18 months
  • Created email marketing campaigns with average open rates of 28%
  • Analyzed web traffic and user engagement metrics to optimize content
Education
Master of Business Administration (MBA)
Stanford University
2012 - 2014

Specialization in Marketing and Digital Business Strategies

Bachelor of Science in Marketing
University of California, Berkeley
2008 - 2012
Key Achievements
Google Premier Partner

Awarded for managing over $2M in annual ad spend with exceptional performance metrics.

250% Traffic Growth

Grew organic traffic for SaaS client from 10K to 35K monthly visitors in 12 months.

Community Builder

Built a 50K+ member Facebook community that became a top referral source.

$1.2M in Revenue

Generated through a single email marketing campaign sequence for e-commerce client.